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Digital leaders, CEOs, heads of global pharmaceutical giants, innovative start ups and even a former Secretary of State gathered nine floors up at Google London to discuss the present and future challenges of delivering pioneering healthcare.

Sales professionals frequently face the dilemma of whether to bid for a new opportunity when no prior relationships exist. On the one hand, there’s the risk of wasting time and resources if the client already has a supplier in mind. On the other hand, the client may genuinely be open to new suppliers and innovative offerings.