Our client needed an interim commercial leader to develop their Go-to-Market and sales strategy, accelerate business development and support investor dialogue to achieve their growth and investment goals.
We developed a Sales Playbook documenting target markets, value propositions, sales and bid process, and sales strategies and tactics. We conducted thorough analyses of funding and procurement opportunities, as well as potential hurdles and mitigations. We provided strategic advice on the future Target Operating Model for sales and marketing. Additionally, we focused on identifying and cultivating relationships with strategic partners to access key market segments globally.
We secured Proof of Value deployments in key regions such as the UK, Ireland, US, Europe, and the Middle East. Furthermore, we successfully negotiated multi-year contracts with strategic partners and helped the company to secure grants and investments.